About | Wade Thiel

Who is Wade Thiel?

I’m a storyteller by nature, a copywriter, journalist, blogger, and marketer by choice. I get my kicks reading novels and short stories. If you have a good book recommendation, I’ll read it. I love cars, motorcycles, gear, tools, and gadgets. I want to work with companies, organizations, and individuals with similar interests and passions.

Experience

2022 - Present

Ford Credit

I am the Content Strategist and Copywriter for Ford Credit. I work with the UI/UX product team on a wide variety of projects.

2022

Pennant Digital

I worked at Pennant as the Senior Automotive Strategist with some of the most well-known brands in the autos space, including Full-Race, Bring A Trailer, Car and Driver, Road & Track, and Autoweek.

2018 - 2022

Camping World Holdings

I crafted the written content efforts for all of the brands under the Camping World and Freedom Roads umbrella. This includes Camping World, Gander Outdoors, Overton’s, Good Sam, and others.

2021 - 2022

Cars.com

I worked apart from the standard editorial team to craft the company’s sponsored content pieces. I worked with Porsche, Mitsubishi, Kia, and others.

2018 - 2022

A07 Online

I wrote and edited automotive and motorcycle news for various sites owned by A07 Online media. I also wrote reviews, features, interviews, and more.

2018 - 2020

Thiel Creative

I founded Thiel Creative. I worked with a variety of publications and companies to provide written content and content strategy.

2015 - 2018

Web2Carz.com

I wrote car reviews, news, opinion pieces, shot video and photography, and presented as the on-camera talent for the car-buying-and-selling website’s video reviews. I also assisted in the content strategy that drove the editorial calendar.

2015

Brafton

I wrote for the Brafton’s Business Team as a news and content writer. I wrote for a variety of clients ranging from customer service software and eCommerce platforms to accounting services and construction safety management and risk mitigation.

2013 - 2015

Metonymy Media

I worked as a content manager, copywriter, and technical writer for the small content marketing and writing agency on a wide variety of industries and topics, including automotive, industrial design, travel, insurance, distribution, and food and beverage.

Education

2010 - 2014

University of Indianapolis

Bachelor of Arts in English, Creative Writing

Hubspot Academy

Social Media Certified
Content Marketing Certified
Inbound Certified